Environmental Cues that make you buy

In October, I have the opportunity to present ground-breaking research on the meaning and effect of the environmental cues that surround us. If that gets your blood pumping, sign up now: Kevin Hogan’s Body Language Mastery Course. It is a weekend packed with body language and non verbal cues that will blow your mind. You’ll never look at Serena Williams the same way again….

Things you can think about right now:

Ever been to Vegas?

Have you noticed that the Venetian smells like . . . the Venetian . . . and no place else smells quite like it? That is not an accident.

How about those prision uniforms – do they use orange so the inmates stand out, or is there something else going on?

fruit


What about your grocery store? Is the layout the same or different from the other grocery stores you have seen?

The cues above are most certainly intentional and I’ll be discussing what they mean for you as a consumer and for you as a business owner/salesperson in my talk, Forget to Resist Me.

What are your favorite cues? Or is there anything you’ve thought MUST be intentional, but you haven’t quite figured out what the objective is? Post them here and I will answer your best questions,

Kate

Special thanks for the photo of the fruit stand.

Published bykatemckeon

You can try anything one time in Texas . . . after that we may shoot you. -Kate McKeon

12 Comments

  • Darryl Pace

    September 28, 2009 at 12:20 am Reply

    Looking forward to digging into this blog. I’m not sure how I missed it. It just started showing up in my google reader.

    Health, Fitness for Working People — Darryl Pace

  • Martin O'Connor

    September 21, 2009 at 6:22 am Reply

    You make this field of knowledge sound compelling. I’ve got to get into it more.

  • Keri Eagan

    September 16, 2009 at 5:55 pm Reply

    I smell things. Nothing like the subtle scent to get me noticing something. Also, closely related I have some kind of synisthesia going on with visual and taste sensations combining.

    On the other hand I will often find certain types of noise really irritating and have to leave a store asap. Can’t hang around that for longer than a few seconds. Usually I shop with headphones on (or I wouldn’t get much done!!)

    Keri Eagan
    Anything Alternative

  • Steve Chambers

    September 16, 2009 at 1:37 am Reply

    This is fascinating stuff. I love to learn as much as I can about cues, anchors, flags, primes and such. It does get my blood pumping.

    Steve Chambers
    Business to Business Sales Training Expert

  • katemckeon

    September 14, 2009 at 6:50 am Reply

    Rob, yeah, those “thunderstorms” are great! I’m all for it until I get over misted. 🙂

    The baked bread . . . yes, we’ll be talking about that a lot more. You’re being worked at so many levels. Even children who have never had bread baked in the home – so kids who have never actually smelled freshly baked bread – respond to the baked bread smell in the grocery store.

    Kate

  • Single Baby Boomer Dating Expert

    September 14, 2009 at 2:01 am Reply

    Hi Katie,

    I love the Venetian. My favorite area there is the Inner Hotel, The Venezia! And the beautiful sort of greenhouse restaurant with lots of open light and “outdoors” looks to it.

    Have great time at the BL mastery weekend!

    Happy Dating and Relationships,

    April Braswell

    Single Baby Boomer Dating Success Expert

  • Lisa McLellan

    September 14, 2009 at 12:11 am Reply

    Hmmmmm I don’t remember the Venetian having a particular smell. I’ll have to take notice next time I’m there.

    Lisa McLellan
    Babysitting Services – Babysitters and Nannies

  • Greg

    September 13, 2009 at 5:59 pm Reply

    I have been to the Venetian! Good times… It smells better than Venice, Italy…Less pigeons, too. lol.
    http://www.GregDougall.com

  • Bert Sarkkinen

    September 13, 2009 at 2:21 pm Reply

    Definitely alot of marketing thought in the grocery stores.

    They have such a little margin of profit.

    Bert
    BusinessAndMarketingMakeover.com/blog

  • Martin

    September 13, 2009 at 11:03 am Reply

    Fascinating stuff – most of which we don’t even know is influencing us most of the time we’re awake.

    I love the smell of fresh bread in a supermarket – even when they don’t have an in-store bakery!
    I know I’m being ‘manipulated’, but it’s still hard to resist…!

    http://www.martin-wright.com

  • Martin O'Connor

    September 13, 2009 at 10:48 am Reply

    There is a lot a great information here.

  • Rob Northrup

    September 13, 2009 at 9:00 am Reply

    I like how the grocery stores play thunderstorm sounds when the fruit and vegetable misters come on.

    And I am sure that the Bod Mastery Weekend with Kevin Hogan will be awesome…

    Seize the Day,
    Rob
    Emergency Preparedness For the 21st Century Family

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